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About the Founder
Howard Goldstein founded The Glen Ellyn Consulting Group in 2001 after working over 30 years in various executive positions in the insurance business and a successful Internet start up.
His property and casualty insurance expertise includes successes in such diverse areas as product development; target marketing; establishing a state of the art marketing research function; creating the first relational database to be used in analyzing producer data; serving as business lead on the team that developed the first P&C claims imaging system; creating distribution strategies including designing high performance agency programs and agent contracts. Keys to his success include the ability to get people from different parts of an organization to work together towards a common goal and bringing large, ambiguous projects down to manageable, implementable tasks.
His extensive background in all phases of the business of insurance began with majoring in Insurance and Finance at the University of Cincinnati and earning an MBA from DePaul University in Chicago.
Howard has been at the cutting edge of many innovations within the insurance industry. As a Vice President at Zurich Financial Services, he created a marketing support division which grew from concept to the worldwide "Center of Excellence." At CIGNA he started HMOs from scratch and helped build them into viable organizations. At CNA he was involved in affinity group marketing and alternative distribution systems.
As Senior Vice President of Marketing at Visibillity, an Application Service Provider (ASP) which provides value added claims services to the insurance industry, Mr. Goldstein established the marketing function, created the brand and was integral to their successful early growth.
In his consulting practice Howard has worked with both P&C and life insurance companies in marketing research, marketing strategy development and developing a marketing research function. He also works with non-insurance companies who are interested in selling to insurance companies. The focus is on target marketing and helping companies better understand the insurance industry, its needs and key drivers. Non-insurance related clients have successfully worked with him on strategic marketing issues including distribution, segmentation and positioning.
Mr. Goldstein has spoken extensively on the subject of target/niche marketing throughout North America, Europe and Asia. His articles have been published in the worldwide press and he has been quoted in numerous trade journals.
He was an adjunct Marketing professor at Chicagoç—´ Loyola University Graduate School of Business teaching marketing courses and at DePaul University in Chicago where he started the insurance curriculum and teaches "Introduction to Insurance" "Employee Benefits" and "Property and Casualty and Risk Management" courses.
